{"id":791,"date":"2022-08-30T15:25:22","date_gmt":"2022-08-30T13:25:22","guid":{"rendered":"http:\/\/sportup.it\/storia\/"},"modified":"2023-01-03T12:18:33","modified_gmt":"2023-01-03T11:18:33","slug":"story","status":"publish","type":"page","link":"https:\/\/sportup.it\/en\/story\/","title":{"rendered":"Story"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;126&#8243; bg_position=&#8221;right bottom&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;100px&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;storia&#8221; id=&#8221;section_header_default&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_raw_html]JTNDaDElMjBjbGFzcyUzRCUyMnNwZWNpYWwlMjIlM0VBTiUyMEVWRVItRVZPTFZJTkclMjBTVE9SWSUzQ2RpdiUzRUFOJTIwRVZFUi1FVk9MVklORyUyMFNUT1JZJTNDJTJGZGl2JTNFJTNDJTJGaDElM0U=[\/vc_raw_html][vc_column_text]\n<h2>FROM FIRST STEPS UNTIL TODAY<\/h2>\n<p><span style=\"font-weight: 400;\">After more than <strong>20 YEARS OF ACTIVITY<\/strong>, the company is among the <strong>MAIN ITALIAN PLAYERS<\/strong> in the field of <strong>FOOTWEAR PRODUCTION<\/strong> and <strong>DISTRIBUTION<\/strong>, thanks to a path of entrepreneurial growth devoted to innovation and research.<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;cta_head&#8221;]\n<h2 style=\"text-align: left;\"><a href=\"#section_storia1\">DISCOVER OUR HISTORY<\/a><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-55 alignleft\" src=\"http:\/\/sportup.it\/wp-content\/uploads\/2022\/09\/freccia_arancio_giu.svg\" alt=\"\" \/>[\/vc_column_text][image_with_animation image_url=&#8221;68&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; el_class=&#8221;float_decor&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f4f4f4&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;150&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;section_storia1&#8243; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;137&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;icon_list_control_01&#8243; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][nectar_icon_list color=&#8221;default&#8221; direction=&#8221;vertical&#8221; icon_size=&#8221;small&#8221; icon_style=&#8221;border&#8221;][nectar_icon_list_item icon_type=&#8221;icon&#8221; icon_family=&#8221;iconsmind&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1672744267758-0&#8243; tab_id=&#8221;1672744267759-8&#8243; header=&#8221;FOUNDATION&#8221;]<span style=\"font-weight: 400;\">Sportup is an Italian company founded in Padua, thanks to the entrepreneurial spirit and experience of its founder in the distribution of sporting goods.<\/span>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;icon&#8221; icon_family=&#8221;iconsmind&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1672744267808-9&#8243; tab_id=&#8221;1672744267808-0&#8243; header=&#8221;THE &#8220;PROJECT01&#8220; DEPARTMENT&#8221;]<span style=\"font-weight: 400;\">The &#8220;<\/span><span style=\"font-weight: 400;\"><strong>PROJECT01<\/strong>&#8220;<\/span><span style=\"font-weight: 400;\"> department was founded <\/span><span style=\"font-weight: 400;\">to provide the best service for the industrial production of footwear in the East, in particular for third-party brands.<\/span>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;icon&#8221; icon_family=&#8221;iconsmind&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1672744267842-10&#8243; tab_id=&#8221;1672744267842-3&#8243; header=&#8221;LICENSED BRANDS\u2019 COLLECTIONS&#8221;]<span style=\"font-weight: 400;\">Production and distribution of collections for licensed brands begins: the first contract is with <\/span><a href=\"http:\/\/sportup.it\/australian\/\"><span style=\"font-weight: 400; color: #ff8521;\">AUSTRALIAN<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>[\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f4f4f4&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;60&#8243; bottom_padding=&#8221;150&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;section_storia2&#8243; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;icon_list_control_01&#8243; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][nectar_icon_list color=&#8221;default&#8221; direction=&#8221;vertical&#8221; icon_size=&#8221;small&#8221; icon_style=&#8221;border&#8221;][nectar_icon_list_item icon_type=&#8221;icon&#8221; icon_family=&#8221;iconsmind&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1672744267911-2&#8243; tab_id=&#8221;1672744267911-9&#8243; header=&#8221;NEW INVESTMENTS&#8221;]<span style=\"font-weight: 400;\">The <\/span><strong>ITALIAN R&amp;D DEPARTMENT <\/strong><span style=\"font-weight: 400;\">was open. Made up of young talented designers with an eye to the future trends.<\/span>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;icon&#8221; icon_family=&#8221;iconsmind&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1672744267944-0&#8243; tab_id=&#8221;1672744267945-1&#8243; header=&#8221;HIGH QUALITY!&#8221;]<span style=\"font-weight: 400;\">Inaugurated an <\/span><strong>ITALIAN PRODUCTION OFFICE FUNDAMENTAL TO RAISE THE QUALITY OF PRODUCTS AND PRODUCTION<\/strong><span style=\"font-weight: 400;\">, in cooperation with the existing one in China. This choice aims to raise quality to a higher level: managing the realization of projects and the care of third-party customers\u2019 needs is the key for high-level productions.<\/span>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;icon&#8221; icon_family=&#8221;iconsmind&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1672744267988-0&#8243; tab_id=&#8221;1672744267988-0&#8243; header=&#8221;NEW HEADQUARTER&#8221; icon_iconsmind=&#8221;&#8221;]<span style=\"font-weight: 400;\">Opening of <\/span><strong>NEW HEADQUARTERS IN LIMENA<\/strong><span style=\"font-weight: 400;\"> (Padua): large working spaces with a <\/span><strong>MODERN SHOWROOM<\/strong><span style=\"font-weight: 400;\"> for the exhibition and distribution of current licensed brands.<\/span>[\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;148&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; el_class=&#8221;btn_nectar_custom&#8221; text=&#8221;DISCOVER OUR VALUES \u2192&#8221; url=&#8221;http:\/\/sportup.it\/valori\/&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;161&#8243; bg_position=&#8221;center center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;100&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;100&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;section_counters&#8221; color_overlay=&#8221;#000000&#8243; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.8&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h6 style=\"text-align: center;\">IN 2021<\/h6>\n[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_id=&#8221;inside_counter&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][milestone heading_inherit=&#8221;h3&#8243; subject_padding=&#8221;0&#8243; color=&#8221;Default&#8221; effect=&#8221;count&#8221; milestone_alignment=&#8221;default&#8221; number=&#8221;45&#8243; subject=&#8221;EMPLOYEES (ITALY AND CHINA)&#8221; number_font_size=&#8221;60&#8243;][milestone heading_inherit=&#8221;h3&#8243; subject_padding=&#8221;0&#8243; color=&#8221;Default&#8221; effect=&#8221;count&#8221; milestone_alignment=&#8221;default&#8221; number=&#8221;3000000&#8243; subject=&#8221;MANUFACTURED PAIRS&#8221; number_font_size=&#8221;60&#8243;][milestone heading_inherit=&#8221;h3&#8243; symbol_position=&#8221;after&#8221; subject_padding=&#8221;0&#8243; color=&#8221;Default&#8221; effect=&#8221;count&#8221; symbol_alignment=&#8221;Default&#8221; milestone_alignment=&#8221;default&#8221; number=&#8221;900&#8243; subject=&#8221;500 SQM OF OFFICES IN ITALY AND 400 SQM IN CHINA&#8221; number_font_size=&#8221;60&#8243; symbol=&#8221;mq&#8221;][milestone heading_inherit=&#8221;h3&#8243; symbol_position=&#8221;after&#8221; subject_padding=&#8221;0&#8243; color=&#8221;Default&#8221; effect=&#8221;count&#8221; symbol_alignment=&#8221;Default&#8221; milestone_alignment=&#8221;default&#8221; number=&#8221;24&#8243; subject=&#8221;GLOBAL TURNOVER&#8221; number_font_size=&#8221;60&#8243; symbol=&#8221;MLN&#8221;][milestone heading_inherit=&#8221;h3&#8243; symbol_position=&#8221;after&#8221; subject_padding=&#8221;0&#8243; color=&#8221;Default&#8221; 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